This is an unpaid and unsolicited review of a product I purchased from Target! I’m merely reviewing because I’m excited about this product and lightening my hair. Knight & Wilson’s PurePlex Bond Reconstructing Cream Bleach is a really exciting new product that is designed to protect, rebuild and restore your hair with something called AminoFix – a bond reconstructor. Here’s Knight and Wilsons’s description of Aminofix:
Features Aminofix repair and protect bond reconstructing technology to help repair damage from over bleaching, colouring, styling, chemicals and heat. PURPELEX Revolutionary Hair Repair System rebuilds the hair’s natural structure, restores strength, elasticity and volume and protects against future damage and breakage.
Many (mostly British) people compare PurePlex to the salon standard and industry leader Olaplex, which I discussed in my previous post. This is usually for the Hair Repair System, also available at Target. I specifically wanted to try the bleach first because after a couple bleaching sessions using Ion lightening and Absolute Perfection products from Sally Beauty, I wanted to compare it to another product that claims to repair bonds while lightening.
So how did it do in my independently run test of an inexperience at home user? Pretty darn well! While my hair still isn’t blonde in back yet, but it’s a lot lighter:
After writing this post, I toned my hair to with Wella 6A, which is Dark Ash Blonde and kind of regret it, so I’ll be doing a bleach wash to get it back to a yellow or orange color. Preferably more a pale yellow, but I definitely prefer it lighter.
